Instagram story ads could be just what your business needs to boost brand awareness, gaining followers, and improving your sales!
With 400 million people using Instagram Stories every day, a a third of the most viewed stories are from brands. This is a great to get ahead of your competition. Instagram stories can be the perfect way to reach a new audience and showcase your brand to an engaging audience. Instagram stories have really high engagement rates, with one in five stories getting a direct message from a viewer.
With so many options to create Instagram stories your options are endless!
Video- Video ads play for up to 15 seconds and can be created with CutStory.
Photo- A still image ad will play for 5 seconds.
Carousel- Carousel ads for stories allows brands to play up to 3 pieces of content (video and photos) within a single ad.
Did you know that videos hold our attention 5x longer than still images? Your key message should be short, sweet and to the point in an Instagram stories ad. Don’t Forget to Include Your Brand Logo in your Instagram stories, if your aim is to improve brand awareness and reach new audiences, posting an Instagram stories ad with your brand logo is essential. Your Instagram stories ads aren’t just viewed by your followers, but also the target audience demographics you select when setting up your ad campaign, which means that people watching your ads may have never heard about your brand or products before. Stay True to Your Brand’s Instagram aesthetic with stories ads.
Polished Instagram stories ads aren’t always the best ads. You don’t need to pour blood, sweat, and budget into your Instagram stories ads to make them successful! In fact, the new trend with Instagram stories ads is to have them feel more authentic, real and ‘home-cut’.
Create a strong Call-to-Action (CTA) with your Instagram stories ads content. Nothing encourages an impulse purchase more than a limited-time deal or an exclusive offer! Creating a sense of urgency or FOMO within your Instagram stories ads is one simple way you can encourage viewers to swipe up and visit your website (and hopefully make a purchase)!
Be strategic with your text positioning in Instagram stories ads. Draw attention away from the ‘sponsored’ tag in the top, right corner of your Instagram stories ad by placing your main message or graphic in the middle of the screen or closer to your ‘swipe up’ link.
Use the carousel Instagram stories ad format for longer messages. Sometimes everything you need to say can’t fit into one 15-second video or still photo.
Add music to your Instagram stories ads. Instagram recently revealed that 60% of Instagram stories ads were viewed with the sound on!
How to create Instagram stories ads:
- First, sign in to your Facebook account that is connected to your Instagram business profile.
- Navigate to the menu bar by tapping on the arrow on the top right corner of the screen and select Manage Ads.
- This will bring you to your Facebook Ad Manager account where you can monitor past campaigns, and set up new ones. Select your campaign objective from the options Reach or Brand Awareness. And click ‘Set up Ad Account’ once you’ve selected your objective.
- Next, you need to fill in the information need for your ad account and audience. Then move down to the Ad Placement field. Click ‘Edit Placements’ and navigate to Instagram and then ‘Stories’ option.
From here, all you need to do is set a budget. Once you’ve set your budget, you can get creative and decide whether you want to create an Instagram stories ad that’s a video or a still image. Note: You’ll need to follow Instagram’s image and video requirements to upload a file.
- Finally, add the link to where you want your Instagram stories ad to go to, and a call to action.
- You can review your ad and once you’re happy with it just click confirm to set it live!
Getting started with Instagram stories ads is easy, quick, and could make a real difference to your Instagram profile’s growth and business sales.
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