With over 80 million monthly active Business Pages on Facebook, it has become quite a challenge to stand out and attract new followers, likes, and shares.
Your name says it all. That's why you need to be extremely careful and picky when it comes to choosing the name of your Facebook Page. One of the basic SEO rules says that you should use keywords throughout your content, and this means that they should be featured in your Page name too.
Keywords are essential elements of your Facebook Page SEO optimization, and you need to use them strategically. Use your regular keyword research tool, such as SEMRush or Ahrefs, to find the most effective keywords for your business.
It's a good idea to opt for long-tail keywords which won't bring you too much traffic and top-10 Google rankings, but they will make sure that people who visit your Facebook Page are ready to convert.
Backlinks are another crucial element of your Facebook Page SEO optimization.
When you create your business Facebook Page, you'll be assigned an automatically generated dynamic URL. By claiming your "vanity' URL and customizing it to match your company's name, you'll receive a significant SEO boost.
Every new visitor who lands on your Facebook Page will first check out your About tab and try to find all the relevant information about your company. So go ahead and polish up your About tab.
Many businesses fail to provide their accurate contact information, including their address, phone number, or business hours on their Facebook Page. The truth is that even if you're running an online business, you can greatly benefit from having a complete and consistent name, address, and phone number. The address of your headquarters means that your business will be indexed for local search by Google.
You don't have to restrict yourself to the generic Facebook tabs like About, Videos, or Events. As you start filling your Page with content, it will grow and expand which is great. On the other hand, a large Facebook Page can make it difficult for your followers to find your posts, images, videos, or reviews.
It can't be emphasized enough how relevant and effective quality content is in terms of promoting your business and generating leads. But we're not talking about just any content, written for the sake of hitting your weekly posting quota. We are talking about only high-quality, helpful content which generates engagement and prompts your followers to like, share, and comment. Naturally, encouraging your followers to take action is why you created your business Page in the first place. But if you don't include a clear and visible call-to-action in your content, your audience won't know what exactly you want them to do. Plus, you won't be able to drive valuable traffic from Facebook to your web which can improve your search rankings.
Although Facebook is a pretty interactive channel, you can go the extra mile and start communicating with your audience on a more personal level using Facebook Messenger bots.These chatbots will allow you to talk to your customers directly and in real time. As a result, you don't need to cut through the noise of the overcrowded newsfeed and can successfully reach your followers every time.
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