But how do you increase your traffic in a world were there is just so much to consume?
There isn’t one set-it-and-forget-it tool that generates free and high-quality website traffic to your website.It is almost like baking a cake you need a couple of ingredients and some mixing to get it all together. You can make use of online directory listings, on-page SEO, off-page SEO, email marketing, social media, online ads and blogging to increase traffic to your website.
Did you know you can create a free Google business listing? Just by optimizing your listing you can already get 7 x more website visits.
So how do you get more website visits by using SEO tactics? If you focus on high quality content that your audience is searching for and writing concise meta descriptions for your pages you will increase your on-page SEO.
Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches.
Backlinks can be such a helpful tool! Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours.
Sharing blog post with links back to your website is an awesome way to drive free traffic to your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content. By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.
Email marketing is such an important aspect of getting traffic to your website. But you have to be consistent! Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Guest blogs can add so much value to your website. Even just turning an interview into a blog can add value. This can also help to add more variety to your content and show your visitors that you are active in your field.
Alternatively, you could ask the influencer to mention your business in their own review or round-up post.
One thing that we all seem to forget is being social on social media. It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.
I know how hectic everyday life is but if you can get FREE traffic to your website, why not?
Let me know which of these free methods you use and how it works for you.
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