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Writer's pictureNatanja

When to post on social media?



The simple answer is when your audience is most active and therefore most likely to see your content and engage with it.

But if it was really that simple, why is everyone asking “When is the best time to post?” Let’s break it down a little more – there is no “best time” to post on social media as a whole, you need to think smaller!


The question is when is the best time to post on Facebook, Instagram, Twitter, Pinterest or LinkedIn? Each platform will have different “best to post” times and for this reason you need to look at your data.



Facebook has over 2.32 billion active users every month! It is very daunting to understand when the best time would be to post with these numbers. Each county will have different “best time to post” and some countries’ post will do better earlier in the week while others do better over the weekends. The best thing to do is to check out the stats yourself.


How? Not to worry this does not have to be a manual process! PrimeTime from Socialbakers will be able to assist with better content scheduling times. Using PrimeTime you will be able to maximize your reach and engagement with smart AI-powered recommendations tailored to each of your Facebook pages’ active audiences.



With Instagram rising as the most popular social media platform and being the top choice for influencers, it is important to know when to post to get the best exposure. Instagram has the highest rate of user engagement.


So what and when are content mostly consumed on Instagram? Hubspot did some research and found that the best time to post content on Instagram is Monday or Thursdays at any time of the day and videos are best used when shared between 21:00 and 08:00 any day of the week – some bedtime browsing.

Even though Instagram’s “best time to post” is very non-chronological it is still imporatant to post at the best times due to the algorithms deciding where to place your content. If you post when your followers are most active you will be able to pick up steam mush faster which will result in even more interaction.



When is the best time to post on Twitter? People really skim through content on twitter – often during their breaks at work. The overall interaction on Twitter will be lower than on Facebook and Instagram. However with 326 million monthly active users who send out over 500 million tweets every day, your reach can potentially be HUGE. 


Content on Twitter need to be punchy, grabbing the users’ attention immediately. Twitter is not about when is the best time to post, it is about keeping up a healthy volume of tweets so that you stay on your audience’s Twitter feed.



LinkedIn is still a very “new” social media platform. People still think it is only used to upload your CV and to find a job. With a growth rate of 2 new profiles every second and over 500 million members, LinkedIn is the largest professional network. LinkedIn is also the platform where the most Fortune 500 decision-makers and executives spend their time. People using LinkedIn is not looking for “fluff” making it the #1 platform for B2B content marketing. The best time to post on LinkedIn would be Tuesday – Thursday between 09:00 -11:00.



What do we recommend:

1. Track your social media analytics

2. DO A/B testing

3. Know who your audience is

4. Always remember what the platforms needs are


With the amount of post being uploaded every second of the day, don’t be scared to post every day more than once.


Go on the platforms and look for content you can engage in, please do not spam people with “follow for follow” or please like my page. Add value to the social media communities.


You cannot expect to grow your engagement if you do not engage with people who comments on your posts. The key is to create conversation so that the algorithm thinks there is good conversations happening on the post.


Hashtags…the key is to use between 12 and 20 hastags on every post. Remember there are some banned hastags on Instagram. What are we talking about? Read our previous blog 👇🏼

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